The Be Fit Food Story
Why We're Here
We have one main goal at Be Fit Food: we want to help Australians to eat themselves better.
There’s no denying that Australia’s obesity rates are continuously on the rise and there is little education in place to show the public the effects of added sugar & sodium, high carb & large portioned diets can have not just on our weight, but on our general health & wellbeing.
That’s why our founder, Kate Save, an accredited practising dietitian & exercise physiologist, started Be Fit Food.
Our programs give our customers the food, resources and dietitian support they need to healthily lose weight rapidly and sustain their weight loss through eating nutrient-rich, real food rather than resorting solely on shakes, bars or detox teas.
Our recipes are created by our team of dietitians and are designed to bring the body into mild nutritional ketosis, which makes the body burn stored fat rather than carbohydrates and helps our customers to feel fuller for longer, have more energy throughout their day, sleep better and help towards other health benefits such as lowered cholesterol & balanced blood sugar levels.
Our Story So Far
We’re not experts in writing, we’re experts in scientific weight loss.
So instead of using a bunch of words to tell you our incredible journey so far, here’s a simple timeline to share our journey so far.
2015 - Be Fit Food is launched online from a tiny shared kitchen space
Jan 2016 - 1st kitchen in the Mornington Peninsula opened
May 2016 - We opened our first retail space out the front of our very own kitchen
Aug 2017 - We got a bite! We appeared on Shark Tank Australia and our offer was accepted.
Oct 2017 - We grew and we grew fast! We opened up a commercial kitchen & partnered up with a national courier company to help us reach other Aussie states.
Jun 2018 - We officially started delivering to NSW, ACT, QLD & SA
Jul 2018 - We won the Victorian Telstra Business of the Year!
Jul 2019 - 2019 Telstra Business Medium and Making Waves Finalist
Mar 2020 - Rank #29 in the 2020 AFR Fast Starters
Sep 2020 - We officially started delivering to TAS
2021 - Be Fit Food expands into retail across Australia
Nov 2021 - We started delivering to Cairns and Far North Queensland
Feb 2022 - We won the Telstra Best of Business Award in the category, Championing Health in Victoria!
June 2022 – Woolies launch into 750+ stores nationwide
Jan 2023 – expanded into 6 Chemist Warehouse Pharmacies
May 2023 - Kate successfully bought out of other shareholders and is the sole owner of Be Fit Food.
October 2023 – Crowd Funding Raise concluded and 2.7% of Be Fit Food sold to loyal brand advocates
Jan 2024 – Launched our new online series with producers of BONDI VET on YOUTUBE called ’28 Days that Changed My Life'
July 2024 – Continued expansion into more Chemist Warehouse stores nationwide
2030 - World domination is ours.
Our Founder
Kate Save
Accredited Practicing Dietitian and Exercise Physiologist
Kate is the CEO and Co-founder of Be Fit Food. As an experienced Clinical Dietitian, Exercise Physiologist and Diabetes Educator, Kate has been working with clients struggling with weight-loss and weight management for more than 20 years.
“I believe that a positive attitude to food, and a balanced approach to nutrition is a critical factor in overall health and happiness.”
The unique recipes that are ‘Be Fit Food’ were developed by Kate, in collaboration with her team of Dietitians before being brought to life by our amazing team of Chefs.
Our Team
Our Values
For the Love of it • Embrace Change & Grow • Whatever it Takes • Resilient Mindset • Own it!